Brand LA

Brand LA's rebranding project aimed to create a visual identity that aligned with its mission of empowering underrepresented communities and fostering social impact. The new brand design, encompassing a refreshed logo, iconography, and marketing materials, successfully captured the city's vibrant spirit and resonated deeply with its diverse residents. By establishing a strong, authentic connection with the target audience, the rebranding initiative effectively promoted Brand LA's mission and drove positive change.