Brand LA Rebrand

Brand LA's mission and core values are centered on empowering underrepresented communities and fostering social impact that mirrors the city's vibrant and diverse spirit. The successful rebranding initiative not only reflects this ethos but also resonates deeply with the city's residents. The creative direction and design seamlessly capture the city's pulse, establishing a strong, authentic brand identity that connects with the target audience and effectively promotes its mission. The rebranding encompassed a new identity system, iconography, marketing materials, and digital assets, resulting in a brand that is visually captivating, memorable, and drives positive change.