Brand LA – Rebrand

Creative direction and design of the Brand LA Organization based in DTLA. The purpose of the organization is to create and promote social and impactful campaigns that benefit underrepresented and marginalized communities. While promoting the stories that truly define L.A.'s identity, the organization helps small businesses and institutions with their marketing plans, branding and promo initiatives in Los Angeles highlighting the region's diverse communities, growth opportunities, economic goals, and the impact of social causes. The rebranding of the organization included a new identity system, iconography, marketing and promotional materials, digital, and social deliverables.