




Spearheaded the creative vision and design execution for the high-profile United States launch of M-Industry, a division of the esteemed Swiss Migros Group. Leveraging M-Industry's global leadership in own-brand production, encompassing over 20 companies and a portfolio of 20,000+ products distributed across 50+ nations, this pivotal project involved a comprehensive rebranding initiative. Key deliverables included the art direction and production of compelling new photography, the design and development of impactful promotional and sales collateral, custom-tailored gift packaging, the user interface and experience design for eCommerce applications, and the complete conceptualization and build of a new website to establish M-Industry USA's digital presence.