Pharma Digital Marketing

Creative Lead for the INREBIC website revamp. I was tasked with reimagining the brand's digital presence for a more consumer-centric experience. The goal was to create a friendlier and more accessible platform that aligned with Bristol Myers Squibb's mission to modernize its digital assets. Defined the overall creative vision and direction for the project, ensuring it reflected the brand's essence and the needs of its target audience. Created the front-end design for both desktop and mobile platforms using Figma and InVision, ensuring a seamless user experience. Additionally, worked closely with UX designers and web developers to ensure the design aligned with technical requirements and user needs. The new design better reflected the INREBIC brand's identity and values, strengthening its connection with the target audience. Finally, the project successfully met the client's expectations, resulting in a digital platform that better aligned with the company's broader digital transformation goals.