Pharma

As Creative Lead for the INREBIC website revamp, I strategically drove the creation of a consumer-centric digital experience, directly supporting Bristol Myers Squibb's broader digital modernization strategy. By translating the INREBIC brand identity into a more accessible and engaging platform, I enhanced user connection and brand perception. My responsibilities encompassed defining the creative vision and the front-end design (using Figma and InVision) for a unified desktop and mobile experience, achieved through close partnership with UX and development teams.