Pharma

As Creative Lead for the INREBIC website revamp, I spearheaded a redesign focused on a more consumer-centric experience. Aligned with Bristol Myers Squibb's mission to modernize its digital assets, I developed a friendlier, more accessible platform that better reflected the INREBIC brand's identity and values. From defining the creative vision to creating the front-end design (using Figma and InVision), I ensured a seamless user experience across desktop and mobile platforms. Collaborating closely with UX designers and web developers, I delivered a digital platform that not only met client expectations but also strengthened INREBIC's connection with its target audience.