Rhys Millen Racing
Experiential campaign created for the Rhys Millen Racing Team at the Long Beach, CA, Formula Drift. Promotion and marketing executions included the design, color selections and decals of Mr. Millen’s uniforms, racing car, its transporting auto trailer, and the event’s booths. Additionally – specifically for this event – Rhys Millen’s large posters and t-shirts were designed as limited-edition giveaways to attending fans, which of course sold out within the first hour. :))
