Formula DRIFT

I spearheaded the experiential campaign for the Rhys Millen Racing Team at the annual Long Beach, CA, Formula DRIFT. My role involved orchestrating a comprehensive branding strategy that seamlessly unified Mr. Millen's visual identity across all touchpoints, including his uniform, racing car, transport trailer, and event booths. This was achieved through meticulous design, color selection, and decal placement. Furthermore, we offered limited-edition Rhys Millen posters and t-shirts exclusively at the event, which generated considerable excitement and sold out within the initial hour, showcasing a high level of fan engagement. The campaign proved to be a highly effective marketing endeavor, successfully cultivating audience engagement, fostering a sense of exclusivity, and ultimately strengthening fan loyalty through consistent branding and a memorable event experience.