Mobile Wallet Marketing

Spearheading the Digital Wallet 360 campaign for First Citizens Bank, I oversaw the conceptualization, art direction, and design. This campaign aimed to promote the convenience and security of contactless payments, encouraging customers to ditch physical cards in favor of Apple Pay, Samsung Pay, and Google Pay. Deliverables included dedicated landing pages for each digital wallet, animated and static banner ads, consumer emails, branch handouts, and ATM screen displays, all designed to showcase the seamless and secure payment experience offered by these modern technologies.