Spirits and Beers

Led marketing campaigns, creative direction, design, and copywriting for seasonal projects at Bellows International, a leading liquor distributor in the US Virgin Islands and Puerto Rico. Developed compelling promotional ads, out-of-home advertising, event marketing strategies, and carnival campaigns for top liquor brands such as Baileys, Coors Light, Heineken, and Amstel Light. Designed and produced branded apparel for island carnivals, effectively engaging consumers and driving brand awareness in these dynamic markets.