Villanova University

Serving as Creative Direction and Design Lead, I transformed Villanova University’s recruitment marketing by establishing a cohesive, compelling brand voice and visual strategy. By seamlessly bridging institutional values with vibrant student life narratives, the campaign captured the attention of prospective students and their families. This strategic repositioning secured a 15% year-over-year increase in undergraduate applications, while simultaneously diversifying the applicant pool and elevating brand perception among key demographics.