Summit Health Campaign

The SUMMIT HEALTH campaign was about solving a major consumer pain point: the frustration of fragmented healthcare. For a multi-specialty Urgent Care Hub such as a major brand like Summit Health, we developed a campaign that highly differentiated, instantly understood, and powerfully reassured the busy, health-conscious populations of New York and New Jersey the brand's instant health care benefits. The Campaign's Big Idea: "YOUR HEALTH, ALL IN ONE STOP. ZERO RE-RUNS." Based on this concept, we positioned Summit Health's hubs as the single, smart, connected solution that respects customer's time and their need for comprehensive care.