Boston Celtics
Boston Celtics 360 campaign which included TV, radio, posters, out-of-home, digital, and social. The look and feel of the campaign reflects the grittiness and hard-working defense of the team as well as the tough to beat mentality. Additionally, bold, poster type was used for headlines while for the players' names and numbers a more script typeface was used symbolizing the "ink" clearly seen on their bodies. This campaign generated a tremendous buzz among Celtics fans and in New England reaching its target audience, brand engagement, and marketing metrics in back-to-back seasons.
