Healthcare
As creative lead for Health Net's "Salud con Health Net" integrated marketing campaign targeting the Hispanic market, I oversaw the development of print, out-of-home, interactive, radio, and broadcast executions. The campaign's objective was to communicate Health Net’s comprehensive health coverage for consumers in both the U.S. and Mexico, specifically targeting U.S.-based Hispanics with family or other ties to Mexico. My creative direction centered on a vibrant, mural-style illustration reminiscent of Diego Rivera, depicting families enjoying life on both sides of the border. Warm, inviting visuals showcased doctors, clinics, and healthy individuals, reinforcing the message of accessible healthcare. The chosen typeface and bright, culturally resonant color palette further enhanced the campaign's connection with the target audience.
