Toyota – Yaris

Art direction and design for the national Toyota Yaris integrated campaign promoting the fun to drive, and fun-loving car directed to reach the Hispanic consumer. The campaign included print ads, digital, OOH, mobile phone case covers, radio, and an experiential music lab ONLINE where consumers could mix and create their own music list (real fun stuff). Incidentally, because of its reach and marketing success, the campaign was also picked up by the General Market in several selected urban cities.