TIAA CREF
TIAA-CREF: RETIREMENT PLANNING The objective of the videos is to make retirement planning a relatable and relevant priority to TIAA employees when they originally sign up for retirement benefits at their institutions, regardless of age. "YOUR KIND OF FUTURE" Campaign showcases unscripted conversations between real people – coworkers, professor and student, sisters, lifelong friends, etc. – while effectively making an emotional connection with the target audience by showing how real TIAA-CREF participants approach saving for their retirement.
